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Dating Service News

"Bookshelves are crowded with titles about Las Vegas. The It's Just Lunch Guide to Dating in Las Vegas (10 Finger Press) by Cindy Taylor, is a more female-friendly look at dating in a tough dating town."

- Las Vegas Review Journal

"When it comes to modern courtship, cyber-stalking is increasingly part of the pre-date preparation. About 43 percent of people who answered a dating-service survey said they type their date's name into the Google search engine before they go out. And 88 percent of those people said they wouldn't be bothered if their dates did the same thing. It's love at first Googling.'Technology has changed so many things,' said Alana Beyer, senior communications manager for It's Just Lunch, the dating service that surveyed 1,167 people on its Web site. 'It's just a new avenue to learn about a new destination, a new book or your date.'"

- Las Vegas Sun

"With the valley's economic boom making its inhabitants as busy as any other major American city, national franchise dating service company, It's Just Lunch, has entered the Las Vagas [and Reno] market. Th local franchise has grown rapidly, garnering more than 200 new members in the quick six months. Ofefering specialized service that makes matches based on the result of the last date, the local It' Just Lunch has found the Las Vagas market mto be just as different, with its own set of advantages and challenges...'Most clients in Las Vegas are so open-minded,' Taylor said. 'The whole Vegas mentality is more adventurous.It makes it easierto line them up and have a good time.'"

- Las Vegas Business Press

"It's Just Lunch! a national franchise [dating] service company announced it has opened an office in Las Vegas."

- Business Voice

"For single folks only: Here's a left turn from th usual lunchtime routine. New in Las Vegas is the national franchise [dating] service, 'It's Just Lunch,' designed to bring together busy professionals who may have been looking for love in all the wrong places. Participants are counseled through the 16 dates that are guaranteed for the $1,500 one-year membership. Mathced couples meet in 'a comfortable time frame' for lunch or cocktails."

- Las Vegas Business Press

"Making a first date a lunch date gives an easy way out when Ms. Or Mr. Maybe turns out to be Maybe Not. 'You can always say, I've got to go to a meeting, because you problably do,' said Cindy Taylor, owner of It's Just Lunch, a [dating] service that just opened a Las Vegas office. Clients of It's Just Lunch sign a 12-month contract that guarantees 16 first dates-about one every three weeks-with people who are handpicked for them by the service's workers. Each date is just lunch or just a drink after work."

- Las Vegas Sun

"'Just because a woman earns more, she shouldn't always be expected to pay,' says Kimberly Brandt, who owns an It's Just Lunch dating service franchise. She finds her female clients are more concerned with men being in their financial bracket. Men tend not to care as much about their date's salary. That is, unless it's higher. 'Society puts that stigma that the man should make more than the woman, so if the man is having a security problem, it tends to lead to a breakup,' says brandt."

- Las Vegas Sun

"Just a decade ago, only 8 percent of American singles stated that they had ever used a dating service. Times have changed. Today's singles are taking modern, proactive steps to improve their dating lives. According to a recent study of 3,968 singles, 48 percent of men and 52 percent of women have used a dating service to increase their odds of meeting someonw special. The study was conducted by It's Just Lunch, a professional dating service [with an office in Baltimore] that studies the behaviors and attitudes of single people."

- Daily Times

"The odds of sparking anything beyond an introduction, however, are not in most people’s favor. Only 27 percent of men have met a future date at another’s nuptials, according to a survey of 2,774 singles conducted by the dating service It’s Just Lunch. And, as for the few that did find love, it didn’t even last as long as the frozen top tier of the wedding cake. Only 3 percent of couples who met at weddings are still together today."

- Chicago Tribune

"Singles survey finds that meeting someone new is more important than joining a gym or going on a diet in 2005. It’s Just Lunch, the premier dating service for busy professionals conducted a survey of 3,274 U.S. singles and found that 49% of singles plan on joining a dating service in 2005 to change their single status. 8% of singles will continue going to bars every weekend in hopes of finding that special someone and 16% will have friends set them up with all of their single friends. 27% of singles will do their own romantic marketing by advertising to everyone they know that they are single and looking."

- PR Web

"[The dating service] It's Just Lunch International opened its first international location in Singapore."

- Franchising World

"Our annual 'Best of the Best' franchise listing pulls the top franchises in each of the 121 categories from our more comprehensive 2005 Franchise 500. Whether you're interested in an automotive or a recreation franchise, you'll want to take a look at what we've determined to be the best franchises for 2005 in your category...Best Dating service, It's Just Lunch Franchise LLC."

- Entrepreneur Magazine

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